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6 posts from December 2005

Bookscan -- Week Ending 12/4/05

Here’s a breakdown of the top 750 titles in the computer/tech category for the most recent week:

1. Pearson/Penguin            29%
1. Wiley                             29%
3. O’Reilly                          19%
4. Microsoft Press              10%
5. Osborne/McGraw-Hill        4%

(I hope all my Pearson friends will notice that I listed them first despite the fact that the Pearson and Wiley market share percentages are virtually identical.)

Comparing that to my last Bookscan post for the week ending 10/30, Pearson is down 1 point, Wiley is flat, O’Reilly is up 1 point, Microsoft Press is down 2 points and Osborne/McGraw Hill is down 1 point.

Out of the top 20 titles for the week, Pearson and Wiley both had 6, O’Reilly had 5 and Microsoft Press had 3.

Now that we’re in the midst of the holiday season, the topic breakdown tends to shift around a bit. Office topics were dominant in several of the earlier weeks – this time there are only 3 Office titles (including various Office applications) in the top 20.

The #1 topic by title count in the top 20? Would you believe…Programming? I guess the latest books on Ajax and ASP are popular stocking stuffers. Speaking of ASP, I’m thrilled to see our own Professional ASP.NET 2 comes in strong in the #15 position this week. By the way, that performance has been achieved without the benefit of an endcap placement, “30% off” sale or any other special deal. Congratulations to the author team led by Bill Evjen and WROX editor Jim Minatel.