Despite my seemingly endless search for a good online
content distribution model, I have to admit that I’ve been slow to move my own
reading from print to digital. As I’ll
mention in a bit later, however, ESPN (of all things!) is helping me switch.
I scan/read through a lot of computer/tech trade
magazines. That’s only part of the
line-up, however. Here’s what I tend to
look at on a regular basis:
InfoWorld, eWeek, ComputerWorld, InformationWeek,
BusinessWeek, Time, FastCompany, Business 2.0, PC Magazine, PC World, mental
floss, Discover, Wired, Popular Science, Sports Illustrated and ESPN The
Magazine
I used to get most of my tech news from InfoWorld and
ComputerWorld. Like most tech
magazines, the issues today are a fraction of the size they were in the late
‘90’s. As a result, I tend to use
cnet’s news.com and Google News to get more of my tech news these days. If you haven’t tried Google News, you need
to. I love the fact that I can
configure it to always be on the lookout for the latest stories on whatever
keywords I give it.
I’m concerned that switching more to an online reading
approach is going to narrow my focus too much, causing me to miss out on some
of the things I might stumble across in a print magazine. My online reading experience is fairly
common: I search for a phrase and read
about the results. This doesn’t lend
itself to the exploration into completely unrelated topics you might find
yourself jumping to in a magazine. So
although approximately 90% of my day-to-day reading activity is done via print,
I’m not sure I’d ever be happy with a reversed model where 90% of my reading is
done online.
By the way, is anyone familiar with a search/news service
that offers a feature similar to Amazon’s “Customers who viewed this also
viewed…”, but from a linkage/clickthru point of view? For example, one of my Google News search items is “Windows
Vista”. Google does a fine job giving
me a list of related stories sorted either by relevance or date. But what about having a third sort option:
“by clickthru”, where the links at the top are the ones most clicked on by
those who searched before you? Yes,
Google does a nice job of figuring out the most relevant links for my search
phrase, but I’d also like to know which links real people found to be the most
valuable. Maybe this is part of the
much more complex “relevance” algorithm, but I’d like to see it separated as a
option all its own.
I’d also like to see a separate box in the results, perhaps
set off to the side, entitled “Readers who viewed this also viewed…” along with
a list of links to other popular sites/stories, many of which might have
nothing to do with Windows Vista. This
last piece would help me better understand what other topics and articles Windows
Vista fans are interested in. It would
probably also go a long way in helping me avoid that overly narrow focus I
mentioned above.
So how in the world is ESPN helping push me more away
from the print side to the online side? Well, after being a loyal print subscriber for the past several years,
my service was abruptly discontinued when I missed the renewal payment
deadline. I figure I’ve got too much to
read already and I shouldn’t bother with the renewal now that they’ve cut me
off. But, I couldn’t resist giving them
some friendly advice: The next time a regular customer with a long track record
of on time payments misses a renewal deadline, they might want to send one
last, free copy along with a note saying something like, “Hey, we know you’re busy
and you love our magazine. We’re giving
you an extra one-issue grace period to pay us for your renewal.” Heck, I would have picked up the phone that
day and given them my credit card number. Instead I now feel like I’ve been tossed out into the street. At least I’ve still got my Sports
Illustrated subscription to keep me happy in the offline world.