Why I Love This Job…
Google WiFi

“Old” Media and “New” Media

Jon Fine has an excellent column in the 10/17 issue of BusinessWeek. He asks a lot of tough, interesting questions, like:

How far do old-media skills get you with new-media consumers?

Does business sense translate across generations?

If some big old-media (acquisition) deals look bad, are big new-media deals good? Especially if they’re for assets teeming with traffic from the young consumers who allegedly shun old media?

I’ve quickly become a big fan of Fine and his MediaCentric column. If you liked this article, be sure to read his others by doing a quick search of his name on the BusinessWeek website. You'll also want to check out his blog.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)