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“Old” Media and “New” Media

Jon Fine has an excellent column in the 10/17 issue of BusinessWeek. He asks a lot of tough, interesting questions, like:

How far do old-media skills get you with new-media consumers?

Does business sense translate across generations?

If some big old-media (acquisition) deals look bad, are big new-media deals good? Especially if they’re for assets teeming with traffic from the young consumers who allegedly shun old media?

I’ve quickly become a big fan of Fine and his MediaCentric column. If you liked this article, be sure to read his others by doing a quick search of his name on the BusinessWeek website. You'll also want to check out his blog.


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