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Bookscan – Week Ending 8/28/05

Amacom

I wanted to say thanks to my new friends over at Amacom. Why? Two reasons:

  1. They continue to supply me with interesting, new reading material.
  2. They “get” the benefits and values of blogs.

Darren Rovell, sports business reporter for ESPN and author of Amacom’s First in Thirst book about Gatorade read my blog and asked if I’d like a copy of his book. Being a sports fan, I said “absolutely”. I haven’t finished reading it yet, but I can tell you it’s not just a history of the popular sports drink – this book is also an interesting read with valuable business and branding lessons.

I thought I heard the last from Amacom, but last Friday I got a care package in the mail containing a couple of books and their latest catalog. Kama Timbrell of Amacom read my earlier post about eBay and sent me eBay The Smart Way, 4th Edition and Publishing Confidential: The Insider’s Guide to What It Really Takes to Land a Nonfiction Book Deal. Now that I’ve completely switched over from a PocketPC to my Blackberry 7100t, I plan to unload the former on eBay. I’m going to start flipping through that eBay book shortly… I’m also very interested in reading the perspective in Publishing Confidential, especially to see how it compares to the advice I’d give. Since this blog seems to attract a lot of aspiring authors, I suspect many readers will also want to take a look at this book, which leads me to point #2 above…

Kama Timbrell is obviously keeping an eye out for interesting and useful publishing-related blogs. Rather than just sitting back collecting a few tidbits, she’s reaching out and helping to seed the market for Amacom’s authors. OK, I realize my blog’s small readership isn’t going to make or break any book. But, I’m betting Kama is feeding other bloggers with galley/PR copies in a truly grassroots approach. It would be easy for her to simply send a stack of comp copies to the “usual suspects” (e.g., the same old reviewers and “influential members of the community”) and “see what happens”. I applaud Kama’s effort to look for new promotional opportunities in the blogosphere.

That said, I also promise to always state my unbiased opinions of any book I read. See my recent post about Jack Welch’s latest book for a good example. I appreciate the ability to get a free book every now and then, but my review won’t be swayed by whether or not I had to shell out a few bucks in the process.

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