I thought I’d take a different approach to the Bookscan summary this week. Rather than just looking at the Top 25, I decided to expand it to the Top 50. The topic and publisher shares change a bit when you go further down the list, but as I mentioned last week, these numbers can often shift because of store promotions, new releases, etc.
When you look at the Top 50 for the week ending 8/14, the top 5 topics are (by units sold):
- Microsoft Office (27%)
- Programming/Web Development (18%)
- Windows XP (14%)
- Photoshop/Photography (9%)
- Mac (9%)
As you can see, the programming/web development area grows in importance when you look deeper into the list. This category also includes a lot of subtopics (e.g., Java, HTML, PHP, etc.), so it’s fairly splintered. Although Windows, Photoshop/Photography and Mac all become a bit smaller this week when you look deeper into the list, Office remains strong. In fact, it’s 2 points higher than it was last week through the Top 25. Also of note: When you look at the Office books in the Top 50 this week, it’s a Wiley and Microsoft Press world – no other publishers had an Office book in the Top 50. This helps support Juliana Aldous Atkinson’s point from my previous post, specifically that Microsoft Press is one of the key players in what is arguably one of the most important topic areas.
Speaking of publishers, here’s how the Top 50 breaks down by publisher for this past week (by units sold):
- Wiley (34%)
- Pearson/Penguin (25%)
- Microsoft Press (17%)
- O’Reilly (16%)
- Henry Holt (2%)
This is the same order as last week, which is pretty typical. As you can see, once you get past the top 4 publishers the numbers really drop off.