Amazon Shorts: The Leader Keeps Inventing New Customer Options

Amazon is at it again. If you haven’t heard about it, check out Amazon’s new Shorts program. They tout it as “never-before-seen short works from a variety of well-known authors, available only on Amazon.com.” Customers can buy these 2,000-10,000 word works for $0.49 each. Sounds like a great way to offer customers short stories, follow-ups to existing books, etc. It’s also why Amazon just keeps getting stronger and stronger. They’re not afraid to experiment and even though I don’t personally take advantage of all their new programs (see Amazon Prime), I like how they continue to explore new territory.