I tried it, “earned” a few bucks, but now I’m dropping the program. When I originally added Google AdSense to my blog I figured it might be a way to at least break even on the annual TypePad hosting fee. After all, how long should it take to earn $50 in click-thru’s? The answer: Too long, at least for the traffic levels this blog generates.
Here are the final results: I launched Google AdSense on March 7th and removed it on June 11th. During that period, there were almost 13,000 page views and 132 clicks. Here’s another tidbit that makes me question the value of AdSense, at least on my blog: quite of few of those clicks resulted in zero earnings. I understand Google tracks IP addresses and apparently doesn’t pay for clicks if they appear to come from someone who’s just trying to run up the click rate. That’s fair, but don’t you wonder if the advertiser still has to pay Google for those clicks? Does anyone know the facts on this?
Regardless of how the AdSense program is supposed to work, it only generated $16.61 in advertising earnings for me over the past 3 months. Google makes it very clear that they pay only on click-thru’s, not impressions. Nevertheless, I feel there’s a significant imbalance between the visibility I’ve been providing advertisers and the income I’ve earned. For the modest traffic levels The Average Joe generates, I think it would be better to use that space for something else. So, over the next couple of weeks I’ll work on adding more cross-references and archive information to the right column of this blog.
In the mean time, I guess I’m forfeiting my $16.61 in AdSense earnings. I’m pretty sure I had to exceed $20 in earnings before a payment would be made. Oh well. I’m hoping that by providing this information, it might help other aspiring bloggers decide whether or not they should try the AdSense program.