One of the benefits of my previous job is that it brought me much closer to the content startup community. I've met a lot of outstanding organizations but one that really grabbed my attention is a self-publishing startup called Screwpulp. I mentioned them briefly in an earlier article after I introduced them at an investor event in Memphis.
What's so special about Screwpulp? First of all, it's the people. I've spent time with each of the founding members of the company and I'd stack them up against any other startup team I've met. Every single one of them is extremely passionate about what they're doing and how Screwpulp is positioned to help reinvent publishing. Their passion is highly contagious. Also, none of them come from the publishing industry, so they're not caught up in "the way things work" and they feel no obligation to stick with the status quo. In short, they're the classic startup set out to break all the existing rules.
That leads me to the second point about what makes Screwpulp so special: the concept. Yes, there are plenty of startups out there catering to the self-publishing market, but Screwpulp recognizes that most authors don't have a platform. So rather than make the mistake of pricing the author's book too high and then wondering why it doesn't sell, Screwpulp initially sets the price at zero, uses scarcity to create a sense of urgency and takes the price up as demand increases. Very cool.
I love what Screwpulp is doing and I look forward to helping them become wildly successful. That's why I've agreed to join the team as an advisor. To learn more about the Screwpulp platform be sure to watch the investor pitch CEO Richard Billings made last week in Memphis.