What’s your strategy to get your content discovered and read? Most publishers follow the “if you build it, they will come” philosophy. Many of those same publishers won’t be around in a few years.
I used to be a publisher so I have some credibility when I say this: When it comes to their content, most publishers tend to be arrogant. They build their websites, use their preferred social media tools and assume consumers simply can’t wait to see the next article, book or post they have to offer.