Ebook vendors enjoy a closed loop ecosystem. They have millions of reader/customers who are satisfied with EPUB 2 display capabilities and devices. Amazon readers, for example, are largely content with the offerings in the proprietary Kindle store; they’re not lining up with torches and pitchforks to push for improvements. While publishers wait for eReader device manufacturers to add new features and EPUB 3 support, eBooksellers are just as happy to wait.
One year ago we published the first edition of our Global Ebook Market report. We focused on the major English language territories but also featured coverage of several other popular languages as well.
A lot has changed in the past year so we recently published a completely revised edition of the report. You’ll find it here. The good news it’s totally free, both in terms of cost and DRM. It’s also available in all the popular formats (PDF, EPUB, and mobi), so you’ll be able to read it on any device you own.Read more...
One reason some consumers haven’t jumped on the ebook bandwagon is because they’re concerned the format they select might become obsolete in a few years. Others dismiss that as unfounded pessimism but I have an example of how it can happen, and not with some fly-by-night platform. This problem happened on Apple’s extremely popular iOS platform.Read more...
If I had to summarize the future of publishing in just one word, I’d say “open.” We’re living in a very closed publishing world today. Retailers use tools like digital rights management (DRM) to lock content, and DRM also tends to lock customers into a platform. Content itself is still largely developed in a closed model, with authors writing on their word processor of choice and editors typically not seeing the content until it’s almost complete. Then we have all the platforms that are closed from one another; have you ever tried reading a mobi ﬁle from Amazon in an EPUB reader, for example?
1. What is BookShout and what makes it unique?
BookShout is a unique type of ereader that allows for sharing and discoverability. In other words, the “social” tools are built into the ereader so that users can either actively or passively share the books with which they are most passionate, increasing unit sales and notoriety. Not only can readers share notes and thoughts to other BookShout users, but they can also share them out to Facebook and Twitter.
EPUB 3 facts and forecasts: Why ebook publishing will look more like software development than print production
In an article posted a few days ago I shared the first part of an email exchange between Bill McCoy of the IDPF and Sanders Kleinfeld of O’Reilly. They were debating the merits of HTML5 and EPUB 3. In the second of this three-part series they dig deeper into the capabilities of EPUB 3 and what the future of this format might look like.
One of the benefits of working on TOC is that I get to see some of the behind-the-scenes industry debates that take place via email. Since it’s “formats” month here in TOC-land I thought it would be fun to share a thread about HTML5 vs. EPUB 3 featuring O’Reilly’s Sanders Kleinfeld and the IDPF’s Bill McCoy. They’ve both agreed to share this thread with the TOC community since it helps clarify the state of both EPUB 3 and HTML5.
In the age of the e-reader and tablet, every person that purchases an Amazon Kindle, Nexus tablet or iPad should be viewed as a customer Barnes & Noble will likely never get the chance to serve again.
Like most technology products, each new version of Amazon's Kindle eInk reader is lower-priced than the last one. There's been speculation that the price will eventually go to zero, perhaps taking a page out of the cell phone model where the consumer commits to a long-term plan. There's no monthly service plan for a Kindle so I always figured Amazon would require consumers to purchase a minimum number of ebooks over a 1- or 2-year period instead.
That makes sense, but there's a bigger play Amazon probably has in mind and I'll bet it will eventually feature their tablet, the Kindle Fire.
I'm sinking in ebook samples. I've stored so many articles that I cringe when I open Instapaper. I almost forgot I'm only halfway through Walter Isaacson's book about Steve Jobs. In fact, there are at least three other ebooks I started and pretty much forgot about finishing. They've just fallen off my radar.
What's wrong with this picture?
I'm drowning in econtent and I'll bet you are too. My nook's user interface is similar to the Kindle's. Virtual shelves are considered a revolutionary content management technique. Really? Why are we so focused on replicating the physical world in the e-reading world? Shelves work fine for print books but why should we limit ourselves to that solution for ebooks? These devices we're reading on are capable of so much more!
Today's e-reading devices are the equivalent of yesterday's dumb terminals. Let's make 'em smarter! I want one with an econtent manager that has the following capabilities:
- Let me create a reading schedule and help me manage it. I'm currently in the middle of reading at least 4 different books on my nook. The problem is I only seem to focus my attention on 2 or 3 in any given week. This econtent manager should let me tell it what books I want to prioritize on my reading list and nudge me every day to tend to each one. Let me configure it to text me on my phone if I fall too far behind, for example. Rather than presenting me with a set of shelves and an ordering of the most recent ebooks I've opened I want something that's far more powerful and helps me stay on top of all of my econtent.
- Don't let me forget about samples. Sample content management is pathetic on all the major ebook platforms. Seriously. I've told B&N that I'm interested in a title and they're content to simply toss the short sample my way and never follow-up. I've got samples that are really old now and I've forgotten about them. Let's have a feature in this manager that knows when I downloaded every sample and, based on how I configure it, reminds me to check them out. For example, I'd love it if my nook would tell me I've got 4 samples that are now a month old and I've never even opened them. You'd think the ebook retailers would see the benefit of this service, especially since it would only lead to more conversions from free downloads to purchased ebooks. And let me subscribe to samples! I love baseball. Go ahead and send me the sample for every new baseball ebook as it's published. Don't worry...I'll delete the ones I don't care for.
- Tap into my Instapaper acount. Why do I have to go from ebook reader app to Instapaper app to read all the interesting web pages I've saved? Can we please just do this all in the ereader app?! And be sure to integrate this with the reading schedule feature outlined in point #1. So let me prioritize which Instapaper articles I need to read today, this week or this month. Better yet, how about we just cut out the middleman and just give me a "Send to..." option in every browser on every device and platform I use? A quick click of that button in my browser means that page will be pushed to my nook's new content manager and ready for me to read the next time I turn it on.
Today's ebook platforms are pretty hard to distinguish. I switched from a Kindle to a nook earlier this year and didn't notice any difference. This is an opportunity for everyone who's not in first place (B&N, Apple, Google or Kobo) to rise above all the others. They should push aside the physical world metaphors, leverage the capabilities of a digital device and help their customers manage their content and achieve their reading goals.