The digital content industry is infatuated with a paywall pendulum that keeps swinging back and forth, from one extreme to the other. Remember when paywalls were considered a roadblock to achieving the broadest reach possible and all the revenue problems could be solved with advertising?
That didn’t work, so now a lot of newspaper publishers and pundits are saying paywalls are the future (again). Paywalls are rapidly going up around content that used to be freely accessible with no limits. On the one hand, I think this makes sense. After all, how can newspapers expect consumers to pay a monthly subscription when the exact same content is available for free on the publisher’s website?