How book publishers can build a compelling direct channel
Dumb content on smart devices

In the future, all content will be layered

Once upon a time the broadcast model was the only viable option for content distribution. The newspapers, magazines and books we read were the same regardless of our personal interests or where we lived.

The web and other digital models offer more personalization, of course. That’s why your Google News feed looks considerably different than mine, for example.

In the not-too-distant future I believe we’ll see a radically new level of personalization beyond the keywords and other techniques used today. That new model will feature layers of content, with each layer customized for a different user experience.

An example helps illustrate this vision…

Apple likes to update their Mac OS X operating system from time to time with plenty of new features. The best way to communicate what’s new in the next release depends on whether you’re educating a long-time Mac user or a complete novice. I’ve been on the Mac platform for several years now so I don’t need guidance on the basics. A newbie needs that information though, so how can Apple (or a third-party publisher) create content that addresses the diverse needs of expert and novice as well as everyone else in between?

One option is where the application presenting the content offers different views depending on the reader’s knowledge level. For example, there would be user level buttons where the reader can tell the ebook app how knowledgeable they are so that the content is customized for their level.

It’s important to note that the base of content remains the same for all users. But by providing a bit of information to the app, the user gets an experience that’s more in line with their needs. Layering the content enables publishers to offer multiple lenses through with the material can be viewed and each lens is optimized for a different type of user.

Content layering is something I’ve been writing about for several years now. That vision is starting to become a reality thanks to work being done at Olive Software where I serve as director of strategy and business development.

I invite you to get a glimpse of what I’m describing by attending a free webinar we’re hosting later this month. The event takes place at 1:00ET on September 30. Click here to register and reserve your spot.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)