In the future, all content will be layered
Savas Beatie offers a sneak peek at SmartLayers premium editions

Dumb content on smart devices

The original Amazon Kindle is almost seven years old and the first iPad was released more than four years ago. Plenty of other e-readers and tablets have followed and the digital content marketplace is vibrant. So why do we spend most of our time reading dumb content on smart devices?

I’m talking about ebooks, newspapers and magazines that are oftentimes nothing more than digital replica editions of the print versions. “Print under glass” is how they’re sometimes described and I think that sums it up.

The phone in your pocket contains more computing power than an Apollo spacecraft yet we’re still largely consuming content that rarely, if ever, takes advantage of the device’s capabilities.

Why?

One reason is because the old model works. People are used to reading content in a print format, so why change? More importantly, change is hard, expensive and often requires the publisher to overhaul their editorial and production process, all of which is costly and risky, particularly when the new model is unproven.

An alternate solution is to add digital capabilities in layers to the existing print format. IOW, keep your current editorial and production model in place but layer on digital content and capabilities as a post-production process. Test a few titles out, see which ones do well and invest in even more digital layering for the winners.

Curious to hear more about this? Join us next Tuesday, September 30, at 1:00PM ET for a short webinar where you’ll hear from a publisher who is already doing this. Click here to register now for this free webinar.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)