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    © 2014, Joseph B. Wikert
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« Giving readers what they truly crave | Main | The next big thing in content subscriptions »

August 19, 2014


Michael W. Perry

No, that 'but you must buy' model never made sense. Amazon would have had to nag and wave a stick over some people to get them to buy enough ebooks. That would not have looked good.

What made more sense, and still makes sense, is a reader that comes with a cell-phone like contract for an ebook subscription service. You get the reader free if you keep your subscription up for some period of time.

As with cell phones, that would keep users locked in.

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