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    © 2014, Joseph B. Wikert
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« Unlimited subscriptions: Five things you need to know | Main | Giving readers what they truly crave »

July 29, 2014


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Andy Ambraziejus

As a publisher working on rebranding and bolstering our e-presence, I find the points listed in Joe's piece today very pertinent. One comment, though, about #2: Workflow, my area. I think the point to emphasize here is that EXPERIMENTATION, within reason, is good. Yes, certain things fail, but as someone said, you learn more from mistakes than from successes. The important point is to keep trying. (JOE,a suggestion for your blog: a piece about experiments that failed and what publishers have learned. Certain publishers are very good at experimenting, admitting mistakes, going forward AND making money.:)


Hi Joe, interesting article. The implication here however is that there is no demand for print. If this were true, I'd agree with your 100%.

Do you think demand from print will (or should) disappear completely?

Joe Wikert

Hi Aalbc. Print will certainly outlive me, my kids, their kids, etc. Horses have survived the last 100+ years despite the availability of automobiles; they're just not used as frequently, especially not as everyone's primary mode of transportation.

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