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    © 2014, Joseph B. Wikert
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« Airplanes as storefronts | Main | 5 important questions about content reuse »

March 31, 2014

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Matthew

Joe

I can't help feeling that the barrier to this is the fact that what you call "a" dramatically better digital UI doesn't exist. There are lots of different ones. The advantage that paper and pdfs/print under glass have is that they're largely device independent. As a publisher I'm less likely to commit to the added expense of interactive and multimedia content when I can't sell it easily across all platforms.

So until Amazon and Apple and Google and others agree to a standard format (EPUB3 anyone), they're actually a barrier to increased content innovation though they surely think of themselves as enablers.

To take your TV analogy further, I'd venture to suggest that TV only really became a success after broadcasters, and TV manufacturers agreed technological standards like resolution, refresh rate etc that allowed all programmes to be played on all TVs regardless of broadcaster or manufacturer. Its time the publishers (cf broadcasters) and the device makers came to similar agreements over digital content standards.

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