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« Reverse showrooming | Main | The Kirtsaeng ruling: What’s your opinion? »

March 19, 2013


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I think your graphs reflect your customer's access more than preferences. For instance, do your users really prefer reading your content on Android tablets, or do more of your users own Android tablets (approximately $199) than do iPads (approx. $500 +). Also, smart phones are becoming ubiquitous, therfore more likely to be used by default.

Joe Wikert

@Ditadude, that's a really good point about the distinction between device access and preference.

carmen webster buxton

I don't think there is that much carry-over from technical book buyers to fiction buyers. The digital revolution in trade books happened because the Kindle offered ease of access and ease of reading, including making fonts bigger. Tablets might be driving a lot of the present growth but it's still non-PDF ebooks that are leading the market. I have tried to read an 8-1/2" x 11" PDF on an iPad and it sucked.

Deena M.

I agree with @Ditadude. I myself have been a recent convert to eBook reading, and although I have no Kindle or tablet to read eBooks on, I read them on my desktop computer using Kindle for PC and through epub formats. I prefer epub over PDF because it's easier to read through.

I have to say though that eBooks will not replace my real books anytime soon. eBooks are just easier and more convenient to have around (especially since we have very limited space at home). But I will always go to booksales to find books that catch my fancy.

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