The ebook revenue stream has much more potential beyond simply selling standalone titles, one by one, to customers. If you're not already offering your content in an ebook subscription program you need to. I'm not talking about a broad program like Amazon's Kindle Owner Lending Library model; publishers and authors should focus instead on genre-specific vertical subscriptions that pay content creators based on the title's performance, not some portion of a flat licensing fee assigned for an entire collection of titles.
Safari Books Online is one of the oldest and most successful genre-specific models to learn from. Next month I have the honor of moderating a free TOC webcast with Safari CEO, Andrew Savikas. During this webcast Andrew will cover the following:
- The original thinking behind the subscription model for technology books
- The user data Safari provides publishers and what they can learn from it
- Why the pay-for-performance model is crucial for publishers and authors
- The opportunity in creating new genre-specific verticals to include your content