Extracting value from uncertain data
Knowing when to outsource

Towards a better book recommendation service

The ideal content discovery service has yet to be invented. Plenty have tried but none have truly succeeded. The latest is venture is BookScout from Random House. It’s a nifty Facebook app that uses your social graph to help you discover relevant content. As Laura Hazard Owen recently discovered though, it’s far from perfect.

Reading Laura’s post reminded me of something a wise person told me last year: Just because I’m Facebook friends with you doesn’t mean we have the same reading interests. In fact, I’d be willing to bet my reading interests don’t map very well to any of my friends, real or virtual.

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