It’s the brand, stupid!
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Ebook lending vs. ownership

In an earlier article called Free and the medium vs. the message I excerpted liberally from a terrific short ebook by Joshua Gans called Information Wants to Be Shared. (Buy the ebook direct from HBR’s website, use the code ADINFO1 you’ll only pay 99 cents, btw.) I’d like to revisit and excerpt from that title one more time and focus on the subscription model Gans sees for the book industry.

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