Previous month:
October 2012
Next month:
December 2012

16 posts from November 2012

Introducing the TOC Affiliate Program

We know you already say good things about TOC. Our community grows stronger every year, and we recognize we can’t take all the credit for that. So this year we’d like to share a little more than credit. Help us spread the word about the TOC NY conference on your site and we’ll pay you for each eligible registration you refer:

3-Day Pass – $100 per eligible registration
2-Day Pass – $100 per eligible registration
1-Day Pass – $50 per eligible registration

Read more...

Authors as marketers

Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February is because we realize authors need better resources to understand marketing, publicity, discovery, and distribution.

Read more...


Subcompact Publishing

I’m a kitchen sink guy. When I want to improve something my first thought is to add to it, ultimately creating a product that has everything but the kitchen sink.

I’m not alone. All the bloatware on our computers proves most software companies believe “improvement” means “added features.” But as Google shows every day on their search page, simple is sometimes the best approach.

Read more…


Three questions for…Christian Damke of Skoobe

1. What is Skoobe?

Skoobe is an ebook subscription service for smartphones and tablets featuring fiction and non-fiction trade books. Members can read as many books as they want. There are no out-of-stock titles at Skoobe; every ebook is available always and everywhere. The free app allows you to read extracts of all available books without registration or payment and is also widely used [as a discovery tool] to find new books for later purchase. The membership costs 9.99 Euros per month and is automatically renewed every month. Since our launch in February 2012 we have been consistently among the most downloaded apps in the books category and have been awarded 4.5 stars on average both in the Appstore as well as in Google Play.

Read more...

Wiley & O’Reilly Media sign ebook distribution deal

I’ve mentioned before that O’Reilly’s direct ebook channel is an extremely important sales outlet for us. We want our content to be in all stores but the direct channel is pretty much the only one where we can establish an ongoing relationship with readers.

Read more...


The business case for TOC

Tomorrow is the last chance you have to get the best price for TOC NY 2013. We realize that with the current economic conditions we’re all being asked to justify every expense, even ones that contribute to our ongoing education. With that in mind, we’ve developed a list of some of the more important points to help you make the case for attending TOC.

Read more...


We’ve got the tools. Let’s start using them.

Our industry has made significant investments in production systems over the years. We’ve all had to evolve from print-only to the various digital formats (e.g., PDF, mobi, EPUB, web, apps, etc.). I’m always amazed to think about how the emphasis has always been on the back end and yet most of us are still using the same authoring and editing tools today that we used 20 years ago. Sure, new versions of those tools have been released in that time but have they really evolved as much as our production systems have? I don’t think so.

Read more...

TOC NY 2013 — The publishing industry will gather at the Tools of Change for Publishing Conference in New York City, February 12-14, to explore the forces and solutions that are transforming publishing. Save 15% on registration with the code COMM15