1. Enthrill has a distribution program that puts ebooks into brick-and-mortar outlets. Doesn’t this seem counter-intuitive?
We’re in the business of selling books, brick & mortar stores are still the number one seller of books, so being there is completely intuitive.
No doubt, the easiest way to purchase an ebook is by using the ‘shop’ button on your ereading device. We’re not intending to change that at all. But the online model is flawed in some respects as it diminishes discoverability. Although being addressed through many metadata solutions, online discovery will never be as good as the tactile, visual discovery that physical retail stores can provide through merchandising and product placement in high traffic retail outlets.