Publishing's "open" future
Three questions for…Christophe Maire of txtr

Amazon’s Kindle Whispercast service

Earlier today Amazon announced an interesting and important enhancement to the Kindle platform. It’s called Kindle Whispercast and on the surface it might seem pretty ho-hum. But when you think about the long-term possibilities it’s clear Whispercast could help establish the Kindle platform as the content distribution pipeline for schools and businesses.

Consider the typical business, for example. Today they have content all over the board. Employee handbooks are in print or maybe Microsoft Word format. Sales and marketing docs are in a variety of formats including spreadsheets, slides, PDFs and more. Formats are one thing but distribution capabilities are another. Some docs are emailed, others are on servers awaiting download and still others are just hard-copies sitting on someone’s desk.



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