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Taking a page out of ESPN's playbook

If you missed this recent BusinessWeek article about ESPN you owe it to yourself to go back and read it. ESPN is so much more than just a sports network and their brilliant strategy offers plenty of lessons for publishers. Here's just one important indicator of their success: While the average network earns about 20 cents per subscriber each month ESPN is paid $5.13. That's more than 25 times the average!



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