I tend to be pretty open with my criticism when I feel an organization is doing something wrong. That’s why I feel compelled to also speak up and give credit when credit is due. In this case, I’d like to applaud some recent announcements by Barnes & Noble.
This recent article from Laura Hazard Owen highlights B&N’s news and the most important point can be summarized in one word: discoverability. B&N has always had the benefit of a brick-and-mortar presence and that presence brings with it years of knowledge about the art of discoverability, at least in the physical world. Now B&N needs to apply that knowledge to the online world.
Most importantly though, I’m thrilled that B&N is acting like a leader here and not simply following Amazon on the critical issue of discoverability.