Piracy, pricing, and ebook hoarding: How is ebook pricing changing our behavior?
What's new with EPUB?

Selling ourselves short on search and discovery

As my O'Reilly colleague Allen Noren recently reminded me, online discovery pretty much begins and ends with search engines. Look at the analytics of any website and you'll find the inbound traffic largely comes from Google. So what are we doing as publishers to take better advantage of that fact? What do we expose to those search engines to ensure more of the results displayed point to our websites?



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