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Piracy, pricing, and ebook hoarding: How is ebook pricing changing our behavior?

I was on a conference call recently talking about piracy with Joe KaraganisBrian O'Leary and Ruediger Wischenbart. At one point someone mentioned that piracy can be avoided when content is made available at a reasonable price and in all convenient formats. That begs the question: What's a "reasonable price"?

I asked the group if they felt $9.99 is the answer. All three of them said that's too high. Maybe we're too focused on the 99-cent phenomenon and, of course, it's hard to state a "reasonable" price when talking generally about all types of books (e.g., trade, technical, etc.) Nevertheless, it's disturbing to think that the future of ebooks features a race to zero on pricing.



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