I'm sinking in ebook samples. I've stored so many articles that I cringe when I open Instapaper. I almost forgot I'm only halfway through Walter Isaacson's book about Steve Jobs. In fact, there are at least three other ebooks I started and pretty much forgot about finishing. They've just fallen off my radar.
What's wrong with this picture?
I'm drowning in econtent and I'll bet you are too. My nook's user interface is similar to the Kindle's. Virtual shelves are considered a revolutionary content management technique. Really? Why are we so focused on replicating the physical world in the e-reading world? Shelves work fine for print books but why should we limit ourselves to that solution for ebooks? These devices we're reading on are capable of so much more!
Today's e-reading devices are the equivalent of yesterday's dumb terminals. Let's make 'em smarter! I want one with an econtent manager that has the following capabilities:
- Let me create a reading schedule and help me manage it. I'm currently in the middle of reading at least 4 different books on my nook. The problem is I only seem to focus my attention on 2 or 3 in any given week. This econtent manager should let me tell it what books I want to prioritize on my reading list and nudge me every day to tend to each one. Let me configure it to text me on my phone if I fall too far behind, for example. Rather than presenting me with a set of shelves and an ordering of the most recent ebooks I've opened I want something that's far more powerful and helps me stay on top of all of my econtent.
- Don't let me forget about samples. Sample content management is pathetic on all the major ebook platforms. Seriously. I've told B&N that I'm interested in a title and they're content to simply toss the short sample my way and never follow-up. I've got samples that are really old now and I've forgotten about them. Let's have a feature in this manager that knows when I downloaded every sample and, based on how I configure it, reminds me to check them out. For example, I'd love it if my nook would tell me I've got 4 samples that are now a month old and I've never even opened them. You'd think the ebook retailers would see the benefit of this service, especially since it would only lead to more conversions from free downloads to purchased ebooks. And let me subscribe to samples! I love baseball. Go ahead and send me the sample for every new baseball ebook as it's published. Don't worry...I'll delete the ones I don't care for.
- Tap into my Instapaper acount. Why do I have to go from ebook reader app to Instapaper app to read all the interesting web pages I've saved? Can we please just do this all in the ereader app?! And be sure to integrate this with the reading schedule feature outlined in point #1. So let me prioritize which Instapaper articles I need to read today, this week or this month. Better yet, how about we just cut out the middleman and just give me a "Send to..." option in every browser on every device and platform I use? A quick click of that button in my browser means that page will be pushed to my nook's new content manager and ready for me to read the next time I turn it on.
Today's ebook platforms are pretty hard to distinguish. I switched from a Kindle to a nook earlier this year and didn't notice any difference. This is an opportunity for everyone who's not in first place (B&N, Apple, Google or Kobo) to rise above all the others. They should push aside the physical world metaphors, leverage the capabilities of a digital device and help their customers manage their content and achieve their reading goals.