My Photo


  • Loading...

Disclaimer


  • The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.

    © 2014, Joseph B. Wikert
Blog powered by Typepad
Member since 02/2005

Enter your email address:

Delivered by FeedBurner

« In Search of Smart E-Reader Apps | Main | What Amazon Can Learn from HP's TouchPad Debacle »

August 15, 2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452242969e2015390b07105970b

Listed below are links to weblogs that reference Porous Paywalls and Book Publishing:

Comments

chris

Joe, how would you see this working with a fiction title? A simple HTML page with ads like a web page or perhaps a web app with ad units built in?

Keen to read your thoughts.

I'd definitely give this a go as an author but maybe stagger the release. Paid first then go ad supported a month later. Of course, any useful data to the contrary would change that in an instant.

I'd be keen to make it an email submit on the freebie too, ie 'Enter email to receive a link to the free version of this title'. I'm only suggesting this as a way of looking for a future upsell or notification of other releases. Although an email submit may seem like a barrier to some readers. Again, I'd be keen to test this. Another thought: I wonder if Amazon would view the freebie as a 'Free Ebook' ... thus instigating a 'match price' notification on the paid title?

And finally, do you target the ads to the content... or the reader demographic. I think there is a huge difference between flashing an ad to a 60 year old who likes murder mysteries as opposed to a 25 year old with the same genre interest. They are very different demographics.

Maybe Facebook could release a book app that splits the ad revenue with the author?! That way advertisers could target their demographic with much better focus then most other ad platforms.

Sorry if this comment is a bit haphazard ... I have a toddler that is determined to turn my mind into mush through sleep deprivation!

Joe Wikert

Hi Chris. There are a number of ways this could be implemented. One is where a new ad pops up each time you open the book. You see it once and it goes away. Another is where an ad could be crawling along the bottom of the screen. Yet another is a skyscraper-type ad that might appear every few pages. The options are endless. And yes, it's very easy to see this being taken too far. That's something the industry will have to test and make adjustments to along the way. I still come across new and interesting ads on web pages using techniques I've never seen before. Some are quite annoying while others are novel enough to really grab my attention and cause me to click through.

chris

Joe, I think the platform that successfully exploits the free model will have to focus on the advertiser not the reader. This may sound counter-productive to what a book business should be. But it isn't.

If 24Symbols (or Amazon or whoever) can't provide an ad dashboard that enables targeted advertising then they probably will not succeed with 'free'.

Facebook is a prime example of this - the ad dashboard works. Plenty of Fish is another. Even Google's Admob hasn't got the hard core demographic targeting needed for ebooks right.

In my opinion freemium just will not cut it. I don't even spend $9.99 a month on ebooks any more. I have more than enough 99cent and $2.99 titles to cover my monthly reading time. I want free. Nothing less. I get it everywhere else on the net when it comes to content.

Again, 'free' will work but someone really needs to look after the advertiser which in turn will look after the author/publisher.

I hinted at a Facebook app in my previous comment because FB allows advertisers to target a tight niche. I woud implore any platform developer to spend some time and money on the backend of FB before they push forward too fast.

As for the format: banner, scrolling, links etc will need to optimised to push ad rates to $10-20CPM to replace current publishing revenue. That in itself is a very tough ask.

That said... I actually think this model is going to fly. It will just need some serious iteration... oh, and a shit load of titles!! )

Once again, sorry for the bitsy comment... I'm watching Rugby and Formula 1 with my mac on my lap!!

The bourbon also doesn't help! ;-)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.


  • Writer's Digest: 2013 Best Writing Websites (2013)


  • Sell Your Book Like Wildfire

StatCounter