miniTOC: Coming To a Town Near You!
The Changing World of Digital Rights & Publishing Agreements

Every Book Is a Startup

Every Book Is a Startup The title of this post isn't some witty phrase I came up with. Every Book Is a Startup is the name of a new short-form ebook (and soon to be print book) from Todd Sattersten. This project is much more than just a typical ebook; it's actually a collection of publishing experiments packaged as an ebook.

First of all, if you go to the book's catalog page you'll see that it's only 28 pages long and $4.99. That's because this is just the beginning of the project. Just like other startups who leverage the agile model, we're releasing the minimum viable product now and encouraging customer feedback for future updates and extensions of the project.

This minimum viable product release is short and low-priced but it will grow over time based on customer input. As it grows the price goes up. That's right. We're starting at $4.99 but as we add more content the price will increase. If you buy it now though, at $4.99, you'll get all those updates for no additional charge. IOW, we're encouraging early adoption of the product and at the same time we're seeing what we can learn from a dynamic pricing model.

As with every ebook on you'll find this one is DRM-free and available to you in all the popular formats. So your $4.99 purchase provides you with EPUB, MOBI and PDF plus all the updates going forward. I encourage you to check this one out and be sure to visit the Get Satisfaction page Todd has set up for community engagement.

Tell us what you think and help us shape not only the future of this project but the future of publishing as well!

P.S. -- If you're in the Portland area this Wednesday, 7/27, come see Todd talk about this model in person at our miniTOC event.



John Locke treats each book as an *employee*, charting all sorts of data points, like review percentages, return on investment, etc. He uses this data to focus ever tighter on his target audience. One book cost him a 20% drop, and after some analysis, he found out why. He won't do that again.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)