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  • The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.

    © 2013, Joseph B. Wikert
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« miniTOC: Coming To a Town Near You! | Main | The Changing World of Digital Rights & Publishing Agreements »

July 25, 2011

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SLClark

John Locke treats each book as an *employee*, charting all sorts of data points, like review percentages, return on investment, etc. He uses this data to focus ever tighter on his target audience. One book cost him a 20% drop, and after some analysis, he found out why. He won't do that again.
-Steve

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