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    © 2014, Joseph B. Wikert
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« Kindle Singles Could Be So Much More | Main | eReaders for Kids »

February 01, 2011


Aaron Pressman

It's impossible for Amazon, Sony or anyone other than Apple to sell ebooks in-app in iOS because of agency pricing. Publishers set the prices and collect 70%. If Apple takes 30%, there is nothing left. Apple is playing semantic games and using PR spin to try to cover for their decision to boot all ebook competitors off iOS.

Richard Day

Joe, a very interesting idea. I don't enjoy the Safari-and-back circuit on my iPad, but that is less annoying than using ADE and the awful Sony store before I abandoned Sony. iBooks simply does not offer a wide enough range of titles I want to buy and Kobo is only a little better. I would think that both Amazon and Kobo should be thinking hard about this. Mike Tamblyn?

Aaron, agency pricing is employed by some publishers, not all, and only in some (geographic) markets. In addition, Amazon has always been willing to sacrifice profit for market share.

Rick Watson

It's a good idea Joe, but unfortunately not possible.

1 - Too cumbersome to manage. Have you ever tried to setup an in-app purchase and get it approved?

2 - Apple has a limit of 3000 for the number of "products" you can offer in-app. Kindle has millions of titles.

I have more details here:

It's almost beyond me that more people aren't talking about this.

@Aaron: 30% is a high price, especially when publishers are already worried about the transition from physical to digital . It would only lead to increased prices.

@Richard Day: Part of the reason the selection is bad is that Apple doesn't have rights to anything meaningful. The other part is managing in-app purchases is somewhat of a bear.

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