My Photo

  • Loading...


  • The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.

    © 2014, Joseph B. Wikert
Blog powered by Typepad
Member since 02/2005

Enter your email address:

Delivered by FeedBurner

« Extending an eReader with a Smartphone | Main | Publishing in the Social World »

November 14, 2010


Michael Miller

Nice thoughts, but problematic. The issue is that not all consumers have the same access to or familiarity with technology. QR codes are great for those who (a) have smartphones with (b) a QR app installed and (c) actually know what QR codes are and (d) are comfortable using them and (e) prefer to view video instructions instead of printed ones. That narrows down the audience a bit. My father, as an example, doesn't have a smartphone, has no idea what a QR code is, couldn't figure out how to use it if he did, and wants time to read (re: pour over) written instructions. Go all QR/video, and you end up with a large percentage of very dissatisfied customers -- and a high returns rate.

Heck, why do you think written instructions have so many pictures? Because there's a subset of the audience that either can't or doesn't want to read the text! Instructions pretty much have to play to the lowest common denominator. That doesn't mean, however, that you can't supplement traditional printed (or picture) instructions with video how-tos; that's a great idea, and I've found those videos useful, too. You just can't replace them.

Joe Wikert

Hi Mike. Totally agree. That's why I suggested manufacturers provide links to the written instructions for downloading/printing as well. You're right though that some people won't have a computer or internet connection, so perhaps the printed materials have to remain with us.

Either way, there's no reason manufacturers can't provide both written instructions *and* videos. It's similar to how many of these manuals come in multiple languages. I prefer the language of video now though, so I'd appreciate a quick way to watch the assembly steps on my smartphone.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

  • Writer's Digest: 2013 Best Writing Websites (2013)

  • Sell Your Book Like Wildfire