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    © 2014, Joseph B. Wikert
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« The Blurb Solution | Main | Textbooks: A Market Begging for Change »

June 10, 2009

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Comments

Don Linn

My guess is the reason most magazines aren't on Kindle is that complex design and layout with lots of sidebars, callouts and photos display poorly on current Kindles. In addition, the lack of color significantly detracts from the reader's experience.

I like your model, but I wouldn't pay for our magazines on the Kindle.

Joe Wikert

Hi Don. You're right that it's not a solution for all magazines but I can think of quite a few I'd love to get this way. And don't forget about newspapers. I love reading The New York Times on my Kindle every day and I'll bet I'm not alone.

Justin Long

The primary reason this would be difficult (with emailing to the @kindle address) is that only pre-approved email addresses (e.g. mine) can email to my @kindle address. And I'd guess there are provisions in place to make sure no one else is emailing to me. So they'd have to alter the API?

Joe Wikert

Hi Justin. It's easier than you think. You can add approved email addresses to your list at any time. So if you sign up for a magazine subscription under this model I'm proposing you'd just go into your approved email list and add the magazine's incoming email address. This is exactly the same series of steps I went through when I enabled my KindleFeeder account. It was extremely simple.

kindlepublisher

The other reason why there aren't more magazines and newspapers?

Even when the publisher figures out a contact at amazon, that person doesn't return calls and emails.

Rick - FeedUs

We're actually doing this for some customers because of their frustration with Amazon.

The one thing we've noticed is that most (99%) kindle owners don't realize that this is an option so the process is confusing.

But it's a great option and EVERY newspaper should do it asap.

We are worried that Amazon will realize that we're cutting them out and then block us. Which is a real possibility.

Francis Hamit

Joe:

With many magazines, the ads are a value-added item. This is especially true of computer and other tech magazines and bridal magazines. It makes no sense to charge less for those without ads sice most people buy them for the ads, not the articles.

Guy LeCharles Gonzalez

Intriguing, but I agree with Don that this isn't an option for design and color-intensive magazines. I suspect it won't be a significant revenue stream for most niche magazines, either, considering the Kindle's relatively small user base.

twitter.com/GWendler

I am a publisher of b-to-b magazines and am having difficulty contacting anyone at Amazon about making our magazine available through Kindle. Does anyone have contact information?

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