My Photo


  • Loading...

Disclaimer


  • The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.

    © 2014, Joseph B. Wikert
Blog powered by Typepad
Member since 02/2005

Enter your email address:

Delivered by FeedBurner

« Microsoft's Billion (Users) | Main | Business Book Breakdown »

November 26, 2008

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452242969e20105361d8e4c970b

Listed below are links to weblogs that reference "Trading Analog Dollars for Digital Pennies":

Comments

Peyton Stafford

Joe,

IMHO, the pie is shrinking because IT is reducing the cost of distribution of IP. This will continue to apply to all forms as it has since the beginning of the Gutenberg revolution. The creative costs may also be reduced as creative artists use technology to reduce their production costs, which will help stabilize the cost of publication and ROI for publishers, but nevertheless the total price that consumers pay (whether corporations, individuals, or special markets such as law firms) will inevitably decrease as content decreases in value.

On the practical level of earning a living by selling IP, this means that the markets that are most lively (young consumers) will only buy IP that they can ingest via their mobile devices. Publishers that want to stay in business in the future (tomorrow) need to address this as an ongoing issue and not an instant-fix problem.

At the other end, the deadest markets, such as public libraries and elderly persons who SPECIFICALLY lack computer skills, (my 89-year-old mother for instance, whom I visit every evening, who can view images on a computer screen but who has lost the ability to use a keyboard) will be the least affected.

However, as members of my mother's generation pass away, the market will shift to members of the Boomer Generation, which has not been well-addressed by publishers. Most publishers still treat Boomers as the next-in-line customers at a deli -- nice folk waiting to buy a pastrami on rye -- whereas, the boomers will want to continue reading the kinds of books they have always read. That is, they will not want pastrami. They may want braized tofu or edemame. For instance, someone who is a Niall Ferguson fan will not want to give up his brain and switch over to cozy mysteries and westerns just because his eyes can no longer read 6 or 8 pt fonts.

Bottom line: IT will continue reducing price that consumers pay for IP. Increasing global literacy will expand market. The chips will fall.

Just my opinion.

Peyton Stafford

Joe Wikert

Hi Peyton. That's a great way to summarize things ("IT continues reducing the price consumers pay for IP"). I also like your deli analogy -- well-said!

Book Calendar

Libraries have been affected more by digital distribution than most people think. The most successful digital products which we have are downloadable audiobooks which are extremely popular. This is the one area which is doing well in libraries. Ebooks aren't as popular as digital audio. I don't think this was expected.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.


  • Writer's Digest: 2013 Best Writing Websites (2013)


  • Sell Your Book Like Wildfire

StatCounter