I just came across this exciting announcement from Michael Hyatt, CEO of Thomas Nelson. You might recall earlier this year Michael offered a free copy of Thomas Nelson's recent publication on Barack Obama to any blogger who agreed to write and post a review of the book. That resulted in almost 200 blogger requests, almost 70% of which wound up posting reviews (including my review/post).
Thomas Nelson is now offering a much broader campaign and Michael Hyatt's goal is to enlist 10,000 blogger reviewers along the way. The program is called Thomas Nelson: Book Review Bloggers and they've kicked off with their recent publication by Lynne Spears. Hyatt's post cites three key program benefits for bloggers: free copies of Thomas Nelson books, content for your blog and a promise for Thomas Nelson to provide a link back to your review posts. This is a great idea and something that's long overdue from a major publisher. Kudos to Michael Hyatt and his PR team on this one!