Author Questions: Sell-through Data
Sony's New PRS-700 eReader: Touch Screen Nice, Where's Wireless?

Author Questions: Sales Expectations

Chart This is the wrap-up post to the series I started on Sunday about important questions authors should ask their editors/publishers.  Here are links to the earlier posts on distribution, marketing and P.R. as well as sell-through data.

This final post is about sales expectations.  I'm talking about the publisher's expectations, not the author's.  The publisher uses a P&L to gauge a book project's viability.  Either the editor creates this book P&L on their own or they work with a business manager to construct it.  The P&L starts with a top-line sales number which represents the editor's expectations for how the book will perform.  That number was probably arrived at with input from sales, marketing and possibly even account feedback.

The question you, the author, should ask your editor is: What are your internal sales projections for this book?  This will also help you determine how they may have arrived at a royalty and advance offer since most publishers want to limit advances to something that will earn out in the first year of sales. This question also loops back to my earlier post on distribution.  The logic provided in the answer to the distribution question should map well to the answer for this overall sales expectations question.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)