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« Part Six: Bookstores vs. Online | Main | How the Kindle is Changing My Reading Habits »

September 23, 2008


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Elizabeth House

The new Goggle Book Search feature will be a great benefit to online book sales. Retailers and publishers, all, can now offer the customer the ability to browse through a book before making a buying decision, and that is good for business. The notion of publishers offering subscriptions to view 100 percent of books, while problematic in terms of effects on author earnings and control of intellectual property, may also result in increasing book sales. Publishers should plan to take advantage of these new services.

Jeff Barry

I think there could be some exciting possibilities. As a former academic librarian, I think about scholarly publishers. There are a lot of people (without access to a research library) who would like to read some of those more obscure titles but will not be buying the books since those are usually priced very high for those large budgets of academic libraries. Yet, those readers might gladly pay for online access to the material.

Scholarly publishing and libraries have long ignored readers unaffiliated with academic institutions but there's a market there.

Atilla Vekony

Google Book Search is working on an "online access" feature where publishers will be able to let Google Book Search visitors access 100% of the book online for a fee. For example, when you've browsed the inside of a book in Google Book Search, you can (1) click through to one of the online bookstores to buy the book from a retailer, or (2) pay a lower price to be able to access all of the pages through Google Book Search on demand.

Publishers can already set online access prices for their books on Google, although Google hasn't turned this on yet for the public.

Additionally, Microsoft, which closed its online book search program earlier this year, hinted that they would make this technology available to publishers.

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