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    © 2012, Joseph B. Wikert
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« Content Marketing Interview with Author Newt Barrett | Main | WildFire Marketing »

August 17, 2008

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Michael A. Banks

All good reminders for writers! I've used the "no competition" line, but it is indeed rare. Writers often define "competition" in terms of whether potential competing titles are targeted for the same readers as their book.

But people like chain buyers may not have the time or expertise to distinguish a history IBM written for entrepreneurs from history of IBM written for computer geeks to many chain buyers. The buyer already ordered "Build a Company Like IBM" and may well pass on "IBM's Computers: A Retrospective" figuring, "IBM is IBM."

Two such books would in fact duplicate one another in much of the information presented. What matters is information that's not duplicated, and the tone--elements not readily perceived by someone who hasn't read both. (A good reason for descriptive titles ... "IBM for Entrepreneurs" and "IBM for Geeks.")
--Mike

Rick Frishman

Glad you liked- Hope to see all of you at www.author101university.com
Oct 1 and 2 in Atlanta

Rick

Theodore P. Savas

Hi Joe

Interesting information. I have encountered every one of them, several of them many times. Drives one to distraction.

Keep up the good work.

Best regards,

--Tps
Theodore P. Savas
Managing Director, Savas Beatie LLC
989 Governor Dr., Suite 102
P.O. Box 4527, El Dorado Hills, CA 95762
916.941.6896 (phone / 916.941.6895 (fax)
www.savasbeatie.com

Join us for behind-the-scenes publishing
insights at www.savasbeatie.blogspot.com
and www.savasbeatiemarketing.blogspot.com

Jess Haberman

Hi Joe,
As an editor, I was surprised not to find anything about authors who never respond to your requests to resolve queries on their manuscript. I mean, do they want to get published or not?

Thanks for the tips. I'm adding your feed now!

Best,
Jess
http://bookpublishing.today.com

Joe Wikert

Hi Jess. You make an excellent case for what should be item #11.

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