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  • The posts on this weblog are provided “AS IS” with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not necessarily represent those of my employer.

    © 2014, Joseph B. Wikert
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« Amazon Sales Rank | Main | The Best of 2600, by Emmanuel Goldstein »

July 09, 2008

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rjh

Joe, great blog, but I'm curious as to why you would link to Amazon for Wiley books rather than just linking to the book page on your own website. I'm always frustrated by the fact that publishers cede so much territory to Amazon needlessly...

Joe Wikert

Excellent question -- I'm glad you asked! While I believe we have great catalog sites for our books at Wiley I almost always opt for an Amazon link. Why? The primary reason is probably depth of content. The typical Amazon page has more content on it than any book publisher's equivalent page. Don't forget that I'm including author comments as an important piece of content as well; most publisher sites don't include customer comments, or at least they don't typically have the depth of comments that Amazon does for that title.

The second reason is purchasing convenience. Amazon sells a lot more books in any given day/week/year than any publisher does off their site, so why not take customers where the bulk of the traffic, transactions and customer discussions are already happening?

The third reason: My own convenience! Don't forget that I blog about books from all publishers, not just Wiley. I can find any publisher's book much faster on Amazon than I can if I have to first hunt for that publisher's website and then find the book. That's partially because I always have multiple Firefox tabs open to Amazon throughout the day.

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