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« The Big Switch, by Nicholas Carr | Main | Microsoft's Channel 9 Interviews Mary Jo Foley »

March 13, 2008


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Listed below are links to weblogs that reference Borders Moving Further Away from the Long Tail:

» Borders Showing More Covers Face-Out *UPDATED from Books Covered by Tobias
In what can only be considered good news for cover designers, Borders, the mega-bookstore chain, has implemented a new policy of showing more books face-out. According to Jeffrey A. Trachtenberg's article, this is the brainchild of the new CEO. Taking [Read More]


Jeff Nordstedt

Funny thing about this is that I once had lunch with former Borders head, Greg Josefowicz, and he was touting Borders' strength as being the larger title base they maintained when compared with BN.

Ironically, coming from the grocery industry, he took a lot of jabs from the publishing industry for "selling books like they are cereal boxes." Of course, now he is gone and they really are selling books more like cereal boxes.

I agree with you that the ideal would be able to fuse more faced out books with a wider title base. I imagine it is tough to develop a model for a physical store that can compete with what Amazon can offer.

James Mitchell

Many people already leave a bookstore empty handed: I estimate about half.

I've sat in the cafe at a Barnes and Noble and counted the number of people that entered the store and the number of people that buy books. In a one hour period, I observed around 80 entrants, 40 purchases, and 3 possible shop-lifting incidents. I think only about 50% of people that enter a bookstore make a purchase.

If Border's new merchandising can improve that ratio, and reduce inventory costs, it could be good business.

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