Social networks are everywhere. If you haven't dabbled in an any of them you might be wondering where to start or whether you should even bother. I recently came across this excellent e-book from Ted Demopoulos that's filled with great insights about why you need your own personal, effective Internet presence and how to go about making it happen.
Here are some of the more interesting tidbits I picked up on in Ted's e-book:
According to a recent PewResearch study, "18% of working college graduates report that their employer expects some form of self-marketing online as part of their job."
I had to read that one twice to believe it. That's almost one in five and sounds so surprisingly high to me.
83% of recruiters used search engines to learn more about candidates in 2007, up from 75% in 2005 according to ExecuNet.com.
I had the opposite reaction to this statistic. Why aren't 100% of all recruiters using search engines to learn more about candidates?!
I haven’t used the phonebook in years, how about you?
That reminds me of this highly commented post from last summer...Ted is definitely my kind of guy!
The personal branding section of Ted's e-book (pages 7-11) includes a lot of great do's and don'ts. I can't say I agree with every single point he makes (for example, I tend to let my religion creep into this blog from time to time, particularly with the types of books I read/review), but they're interesting guidelines to consider.
The rest of the e-book (pages 15-29) make up the heart of the material. In this section Ted talks about getting established on Facebook or LinkedIn and then venturing out to comment on blogs, Amazon book pages, etc. Great advice.
If you don't have much of an online presence yet, download Ted's book and follow his guidance. If you feel you've already got a decent Internet presence, use Ted's e-book as a checklist to confirm your assumption. Either way, you probably know a few people who have no online presence whatsoever -- be sure to point them to Ted's e-book as well for a quick and easy way to get started.