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    © 2013, Joseph B. Wikert
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November 07, 2007

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Timothy Fish

Amazon already has some video on their site. Some publishers have been able to include video on some of the books on Amazon and since Amazon now has video customer reviews as an option, there is nothing preventing authors from uploading video except the fear that people might take offense at them using the Customer Review area as another way to talk about their book.

Dan Blank

Joe - this is really interesting. Journalists are being confronted with an expectation that they will now be more responsible for marketing their stories, as bloggers do. Now book authors may be front and center in the book buying experience, trying to illustrate to potential buyers why their book is so special. In many ways, this can be a good thing, because authors are so knowledgable and passionate about their work. In other ways, it may affect the power of publishers, in the same way that musicians are now reaching their audience more directly - without it being essential to go through the marketing dept at a record label. However, many writers have no desire to be marketers, and prefer the solitude of their work. Personally, I would love to see author interviews when researching what book to buy.

Joe Wikert

Timothy, you're right that Amazon has a bit of video on their site and I think I've even stumbled across one or two clips over the past few months. But what I'm talking about is something that's consistently integrated across all product pages. You'd always find it in the same location and probably start looking for it after you've watched a few. The problem is that every author/publisher wouldn't create this sort of content, but shame on them if they don't. After all, it seems every additional bit of content you can add to an Amazon product page has a favorable impact on the book's sales rate.

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