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« Revenue Model Alternatives for Book Publishing | Main | Heads-Up on Your Business 2.0 Subscription »

September 19, 2007


Sandra Cormier

Just for a lark, I went on the site and keyed in my name to see if my book was listed. It's not due out for a week or so, and I was surprised when I got a hit. Unfortunately, they used my book title for another author's book, and listed my name as one of the authors. Nice advertising for me, but not for the other author. I'll check with my publisher to have it corrected... if I have to... I guess.

Joe Wikert

Hi Sandra. Bear in mind that the Borders site is still in the beta stage so there are likely to be lots of errors, bad links, etc., till it officially launches.

Mark Schneyer

Hi Joe--thanks from the Borders website team for your comments. Glad to hear you like the site design and the improvements we've made to the check store availability and reserve feature. On your point about taking credit card payment online when people do a reserve at store--we're not doing any type of commerce transactions online at this time, as all web commerce still happens through our Borders Teamed with Amazon relationship. But next year we'll be layering commerce on top of our new site, as well as adding other features, and at that time, the service you suggest is a possible route we may follow. But at this point, we don't have any online discount vs store discount issue, as we're not selling anything online, just taking reservations. Thanks again for your comments, and please check back and chime in with any other observations!


Joe Wikert

Hi Mark. Thanks so much for stopping by and adding your thoughts to this discussion. It's great to see someone from the development team take the time to do this.

I'm even more excited at the notion that you would at least consider the suggestion of linking online sales to in-store fulfillment. Thanks to this upcoming relaunch, Borders has a chance to act as "the new kid on the block" and integrate some exciting new features. I'm keeping my fingers crossed that the management team will be bold enough to experiment a bit like this.

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