I continue checking in on the Joost beta from time to time. As I noted earlier, bandwidth and reliability issues still exist, but that's exactly what you'd expect from a beta like this. After watching a few different sample videos on Joost, however, I'm discovering one critical fact about my online video viewing habits: I lose interest after about 3 minutes.
There are quite a few lengthier videos available on Joost. Some of the more interesting ones are the National Geographic shows that provide an insider's view of The White House and Air Force One. They're well-produced and very fascinating...but too long for online viewing. What is it about my attention span that causes it to shrink when I'm in front of a computer? I'd probably have no problem watching those same videos in their entirety on my TV, but I can't watch them all the way through on my computer.
I keep thinking, "I wonder if there's a new message in my Gmail in-box...maybe I should check." Or, "what's the score of the Yankees game...I should click on that mlb.com tab in Firefox to see." I guess Jerry Seinfeld was right when he said that "guys don't care what's on TV...they just want to know what else is on TV." That problems seems to be even worse when applied to online video.
I'm guessing I'm not in the minority on this and despite the convenience of online viewing, the more popular videos will be the shorter ones.