Google dominates in the search world, no doubt about it. That's why it becomes more and more painful to watch Microsoft try to "innovate" and knock Google off their #1 ranking. Just like anyone else, Google is not invincible, but Microsoft is kidding themselves if they think they can take over the leadership position with this sort of strategy.
The NY Times article linked to above talks about three upcoming search tools called Mix, Web Assistant and Personalized Search. Btw, is it my imagination or does Microsoft spend way too much time talking about products that won't be available for months while Google just releases features and tools as they develop them, with little to no advance hype? Mix won't be available for 6-9 months...so who really cares about it today?
The Personalized Search idea will take advantage of not only online search results, but it will also search the index of all the files stored on your computer's hard disk. Lovely. You mean I can avoid Google's almost immediate response time and instead spend some quality time with my computer while I wait for it to scan a local index too? No thanks.
All three of these ideas sounded like features I've heard of before, either from Google or other search engines. Is there really anything revolutionary (or even evolutionary) in all of this? And can't the folks in Redmond come up with better names?! Be careful to not confuse Mix (the search tool) with MIX, a conference Microsoft is hosting this spring.