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« BusinessWeek Just Doesn't Get It | Main | Google Maps Adds Real-Time Traffic Data »

March 01, 2007



This is certainly an interesting idea that has floated around the industry of a number of years. Paradies retail group which runs airport stores allows readers to buy books and then return them for partial credit - in effect lending them. In the library world there has been a recent test of direct to home lending. As a patron, you can select a book and have it delivered to your home without leaving your house. Of course the silly thing about this is that the cost of the book (either the purchase price or the physical cost) far exceeds the cost of shipping and handling it. One may argue that it is more cost effective for the lendee (patron) to discard it rather than send it back. Currently that notion gets people far too "excited." More info on the library trial here:

Michael A. Banks

Drivers have had the benefit of a similar program for audio books for years. I know the Cracker Barrel restaurants were offering this.

The hardcopy book program may meet some price resistance.

Justin Kownacki

I've been wondering how this might happen for years as well. I see all the roadblocks you'd imagine, and yet I believe the people's urge to read what they want when they want will be an urge that keeps calling until someone answers. Hopefully BookSwim can survive the inevitable business model adjustment and provide America (and even beyond) with the convenience of direct delivery and limitless choice.

Bryan Stafford

We have been renting paperback and audio books since 2000.

Shamoon Siddiqui

Thank you all for your commentary. Bryan is correct that his company has been renting paperbacks and audiobooks (an area in which BookSwim does not compete) since 2000. If any of you has any suggestions for us here at BookSwim, please let us know.

We have launched our Alpha program already and are seeing tremendous results! Thank you all for your support (and criticism.. it keeps us on our toes!)

Shamoon Siddiqui
Chief Operating Officer, BookSwim


Nice post! You have said it very well. Keep going.

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