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Colin Crawford on IDG's Transformation

Cc_25I initially missed this post earlier this month but wanted to be sure to pass it along.  Colin Crawford, SVP of Online at IDG, talks candidly about the shift there from a predominantly print business to more of an online model.  Some of the more interesting excerpts are:

In the US, our online revenue now accounts for over 35% of our total US publishing revenues. Next year, for many brands online revenues will be greater than print revenues, in fact they already are at some of our key brands and by 2009 – approximately 50% of IDG’s US revenues will come from online.

...we face greater risks if we don’t transform our organization and take some chances.

The more enlightened in our media world will figure how to allow their audiences freedom to create and share their knowledge and content and to mash it up in a way that engages users.


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