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January 08, 2007


Michael A. Banks

This is the third time this month a publisher mentioned writers who are reluctant to participate in selling their books.

I don't understand this. The writer's work doesn't end when the book is published. If the publisher continues to put in time and effort to promote and sell the book, so should the writer.

Perhaps some writers assume that "real" writers don't get involved in commercial activities. This was certainly the case for a few eccentrics during the first half of the 20th Century, but those times are gone.

C. Eric Banister

I'm with Mr. Banks, I can't imagine why an author wouldn't want to do something to promote their book. I remember one time many years ago a local author who did a book signing at a very small bookstore in town and I am sure less than 10 people showed up. But a year later, he was back in town at a new little bookstore (Bedford, Ind. went through several bookstores in a brief time). That was a good lesson to me. He didn't draw a big crowd in that town and could have, I think justifiably, refused, but he didn't.

I know I wouldn't have been aware of Mr. Bank's book Crosley had it not been for his appearances on WLW.

Ted Savas

I appreciate these comments. Fully one-half of the authors we have published over the years won't get their behinds out of the Lazy-Boy recliner to sell books. The buy a case or so, sell them to friends for a week, and then tell us, "well, you are the publisher; you sell them." When we discover that, we pull marketing support and put it behind authors/titles that have more potential. You can sell virtually any book if the author is motivated to do it. Thanks for taking the trouble to write.

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