Want to see how a newspaper can successfully leverage the web? Read this article about Rob Curley and The Naples Daily News in Fast Company. Newspapers don't need to partner with Yahoo or sell out to other new media giants. All it takes is three types of coverage to generate buzz and interest: local, local and local.
Check out this list of microsites that Curley developed and see for yourself why they're not only wildly popular but also huge advertising opportunities. I wish my local paper would learn a thing or two from Curley and The Naples Daily News.