The best time to start promoting your book is three years before it comes out.
And while I agree wholeheartedly that the author's platform is very important, I think it's much more important *before* the book is written, rather than as a vehicle to promote the book. The more involved in the community the author is, the more likely they are to truly understand where readers are not yet being served.
If Seth’s and Kathy’s comments sound like two different concepts, read them again. It’s all about having an author platform you can leverage.
Seth also gives some props to the small publishers out there. So for those of you who weren’t satisfied by my earlier post about why small players can do just fine, see if Seth can convince you.
#9 on Seth’s list is music to my ears. He suggests you pre-edit your submissions and do something with those author copies besides just letting them sit on a shelf.
#17 is the item that most often trips up the author-turned-publisher. As Seth wisely states, “publishing a book is not the same as printing a book.”
If you’ve ever questioned whether bookstore transactions are more a “destination buy” or an “impulse buy”, check out #18. (Hint: Destination buys are more likely.)